GLAMBOT ACTIVATION AT THE O2, LONDON
LIVE EVENT CONTENT FOR THE JINGLE BELL BALL
For the Jingle Bell Ball at The O2 in London, we delivered a live Glambot activation designed to capture artists quickly and supply premium content while the event was still taking place.
Performers including Taylor Swift and Rita Ora stepped in front of the Glambot for short, carefully directed moments between their other event commitments. Our high-speed camera system transformed those few seconds into polished super slow-motion footage ready for the event’s social channels.
Super slow-motion Glambot content captured with artists at the Jingle Bell Ball and delivered to the event team for social publishing during the live show.
CAPTURED IN SECONDS
At a major live event, access to artists is extremely limited. Interviews, photographs and conventional video shoots can demand time that performers simply do not have.
The Glambot creates maximum visual impact from a remarkably short interaction. Artists can arrive, perform a simple movement or pose and continue with their schedule within moments.
This makes it particularly effective backstage, on red carpets and in other time-sensitive environments where every second matters.
DELIVERED WHILE THE EVENT WAS LIVE
Following each capture, the footage was processed and supplied to the event team for publication on social media during the show.
This rapid workflow allowed the content to become part of the live conversation rather than appearing after audience interest had moved on. Fans could see and share premium footage of the artists while the event was still happening.
WHY RAPID-CAPTURE CONTENT WORKS
MINIMAL TIME WITH TALENT
A strong visual sequence can be captured in only a few seconds, making the experience easy to accommodate within demanding artist, celebrity and VIP schedules.
PREMIUM RESULTS FROM A SIMPLE MOMENT
A pose, turn, hair movement or direct look into the camera becomes a dramatic super slow-motion sequence with genuine visual impact.
CONTENT DELIVERED AT THE RIGHT MOMENT
Fast processing and delivery enable social teams to publish during the event, when audience attention and online conversation are at their highest.
MORE OPPORTUNITIES TO CAPTURE TALENT
Because each session is so brief, the activation can accommodate multiple artists and guests throughout a busy live production.
BUILT FOR SOCIAL ENGAGEMENT
Recognisable talent, cinematic movement and timely publishing combine to create content audiences are more likely to watch, engage with and share.
GLAMBOT HIRE FOR LIVE EVENTS AT THE O2
The O2 hosts some of London’s largest concerts, awards ceremonies, entertainment productions and corporate events. Our Glambot service can be configured for backstage artist capture, red-carpet arrivals, VIP areas, sponsor activations and branded guest experiences.
We provide the robotic camera system, high-speed camera technology, professional lighting, experienced crew and an event-specific capture and delivery workflow.
CREATE CONTENT WHILE THE MOMENT IS HAPPENING
Planning a concert, awards show or live entertainment activation at The O2?
Tell us about your event, access requirements and intended content channels. We’ll create a Glambot workflow that makes the most of every second with your artists, talent or guests.