IMMERSIVE VIDEO ACTIVATION AT ILTM CANNES
GUESTS DIDN’T WATCH THE ACTION. THEY STEPPED INTO IT.
For an ILTM Cannes party, we created an immersive video activation that placed guests inside their own miniature bank-heist movie.
A cinematic bank-vault set, bags of money and professional stunt performers transformed a short guest interaction into a complete action sequence—captured, edited and ready to download in approximately 60 seconds.
Guests became the stars of a miniature bank-heist movie, complete with a vault set, money bags, stunt performers, rapid editing and QR-code video delivery
BESPOKE EVENT ACTIVATIONS IN CANNES
From immersive movie scenes and branded sets to high-speed camera experiences, we create event activations shaped around the audience, location and campaign objective.
Our team can manage the creative concept, capture technology, professional lighting, guest direction, on-site editing and rapid content delivery as one complete production workflow.
PUT YOUR GUESTS AT THE CENTRE OF THE STORY
Planning a party, luxury brand experience or corporate event in Cannes?
Tell us what you want guests to feel, do and share. We’ll develop a bespoke activation that turns a few seconds of participation into content worth remembering.
BEHIND THE SCENES OF A BANK HEIST
Guests entered the set and emerged from the bank vault carrying bags of money. Waiting stunt performers brought movement, energy and carefully controlled chaos to the scene, making each participant feel as though they had stepped directly into a high-production action film.
The experience was quick, easy to understand and designed to work with guests rather than trained actors. Our team directed each participant through the sequence, captured the action and immediately prepared their personalised edit.
A MINI MOVIE IN JUST 60 SECONDS
Within approximately one minute of being filmed, each guest had their own finished action sequence.
The rapid turnaround kept the activation moving throughout the party while preserving the sense that every guest was receiving something made specifically for them.
There were no lengthy performances or complicated instructions. Guests stepped onto the set, played their part and left with a polished piece of content they could watch and share almost immediately.
INSTANT DELIVERY BY QR CODE
Completed videos were delivered through an on-site sharing kiosk.
Guests simply scanned a QR code to access and download their film directly to their phone. This removed unnecessary waiting and created a smooth journey from participating in the activation to sharing the finished content.
WHY THE EXPERIENCE WORKED
AN EXPERIENCE, NOT JUST A VIDEO
The physical set, props and stunt performers made the activation entertaining before the finished content had even been delivered. It became part of the party itself and attracted the attention of other guests.
MINIMUM TIME, MAXIMUM IMPACT
Each participant was required for only a short time. Clear direction and a carefully planned workflow allowed us to create a complete cinematic sequence without interrupting the flow of the event.
PERSONALISED CONTENT AT SCALE
Every guest became the lead character in their own film. The concept remained consistent, while each performance produced a unique and personal result.
READY TO DOWNLOAD IN 60 SECONDS
Rapid on-site processing meant the excitement of the experience was still fresh when guests received their video—encouraging immediate viewing, conversation and sharing.
THE BRAND BECAME PART OF THE STORY
Rather than placing branding around an unrelated activity, the creative concept allowed the event identity and campaign message to be incorporated into content guests genuinely wanted to keep.